Press Kit

Everything you need to write about Peekabout.

Short description

Peekabout solves the family-walk standoff. Tell the app where you're walking, what the weather's doing, and the ages in the group. It builds a scavenger hunt shaped to that exact afternoon, and the reluctant walker becomes a searcher. Live on the App Store and Google Play. One-time £3.99 / $3.99, ad-free, works offline.

Full description

Most British parents know the family-walk standoff: "do we have to?" eight steps in. Peekabout breaks it. Tell the app where you're walking (woodland, park, shore, countryside, urban, riverside, or moorland), the weather, and the ages of the kids. It builds a scavenger hunt shaped to that exact afternoon, calibrated for the youngest in the group. The two-year-old gets achievable spots; the ten-year-old gets the trickier finds; on the same walk. The reluctant walker becomes a searcher, and the walk that was going to take forty minutes takes ninety.

Once the hunt's generated, parents pick how it plays. Explore lets the family work through items at their own pace, a handful visible at a time. Challenge reveals one at a time and runs a stopwatch against your scavengers' personal best. The same hunt either way, so mixed-age families can race a Challenge on the way out for the older kids and revisit it together as an Explore on the way back. Each item has progressive hints if they get stuck, and a "did you know?" fact when they find it. Curiosity, not quizzes.

The app opens straight into setup. There's no account, no email, nothing to sign up for. Hunts work offline once generated, so the New Forest, a Yorkshire fell, or the bottom of the garden all count. Terrain, weather, and ages are sent to generate each hunt; everything else stays on the device. One-time purchase of £3.99 / $3.99, with no subscription, no in-app purchases, and no advertising.

What parents are saying

Great for getting outdoors

So much fun and gave us a good reason to head outside, even in the rain. Love all the different combinations of hunts it can pull together and really liked that it can all be personalised for each walk, especially the different age groups. Definitely recommend!

★★★★★ on the App Store

Story angles

A handful of editorial frames if you're looking for a way in:

The reluctant-walker fix. Most parenting media leads with the problem (our kids hate walks) rather than the solution. Peekabout's mechanic is the reframe, from trudging to searching.

AI in service of the outdoors, never on the child's screen. The technology generates the hunt, then disappears. A counter-example to AI-as-spectacle in family apps.

Privacy by default in a category that doesn't bother. No accounts, no advertising, no third-party tracking. Stands out in the parenting-app space, which leans heavily on ad-funded models.

One-time purchase, indie-built. Made by one person in the UK. No venture funding, no subscriptions, no growth team. The economics are intentionally small-scale.

Key facts

Price: £3.99 / $3.99 (one-time purchase, no subscription, no in-app purchases)

Platforms: iOS (live on the App Store, April 2026); Android (live on Google Play, May 2026)

Category: Education / Family

Age rating: 4+ (Apple) / Everyone (Google)

Data: Terrain, weather, and ages are sent to generate each hunt. Hunts and scavengers' bests stay on the device. No accounts, no advertising, no third-party tracking.

Developer: Ben White, working solo, UK-based.

Website: peekabout.app

App icon

Peekabout app icon, 1024x1024
1024 x 1024, PNG
Peekabout app icon, 512x512
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Screenshots

Tap any tile to view it at full size. For original files or additional frames, drop us a line.

Home
Hunt configuration
Mode selection
Explore
Item discovery
Personalised item
Personal best
Revisit and explore
Hunt complete

About the developer

Peekabout is made by Ben White, based in the UK. The idea was his wife's: on a family walk they'd forgotten the pen, so they ticked off finds on a scavenger hunt with mud on the end of a stick. Ben built the app version after his wife suggested there had to be an easier way. The parents do the screening; the kids do the scavenging, heads out of a screen for once. The privacy posture is personal: every architectural decision is built around what the app deliberately doesn't collect.

Press contact

For review copies, promo codes, interviews, or any other press enquiries, use the contact form and select "Press enquiry". Promo codes available for both platforms.